The Ultimate Blowout
The NCEL Ultimate Blowout Scratch-off is a high price ticket exploding with meaningful prizes of $250, $500, and $5,000. Our job was to communicate that odds this good had never been seen before.
With the campaign line “Exploding with Wins,” we were able to create excitement and urgency around the winning potential of this scratch-off.
The campaign lived across POS and social. We also created an interactive online game that dropped users into a virtual cash-grab room, where they raced to collect prizes, rack up points, and earn a chance to win scratch-offs.
Client:
NCEL
Art Director:
Rachel Morgan
Copywriter:
Brian Denison
Creative Director:
Shea Tullos