With the campaign line “Exploding with Wins,” we were able to create excitement and urgency around the winning potential of this scratch-off.
The campaign lived across POS and social. We also created an interactive online game that dropped users into a virtual cash-grab room, where they raced to collect prizes, rack up points, and earn a chance to win scratch-offs.
Client:
NCEL
Art Director:
Rachel Morgan
Copywriter:
Brian Denison
Creative Director:
Shea Tullos
