Rachel Morgan
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Colorado Dept. of Public Health and Education

CDPHE came to Cactus to help address one of Colorado’s most urgent challenges: the fentanyl crisis. Our strategy centered on empathy and realism. The goal was to educate the public on how to recognize an overdose, show that fentanyl overdoses are closer to home than many realize, and empower people with the knowledge to step in and save a life. To bring this to life, we created The Noticers—a graphic novel–inspired approach that breaks down the signs of an overdose into simple, digestible pieces, turning bystanders into heroes in a crisis.